SENIOR MARKETING COMMUNICATIONS SPECIALIST
Veramark Technologies, Inc., Pittsford NY; October 2007 to present
• Continuous update and improvement of corporate websites
• Online advertising management
• Create animated online banner advertising
• Team with Tech Support to develop software training videos
• Coordinate and execute eMail marketing campaigns
• Layout and editing of quarterly customer newsletter
• Provide print layout assistance and proofreading for marketing collateral
• Responsible for database analysis, web stats and ROI tracking metrics
ONLINE MARKETING SPECIALIST
EMA Design Automation, Inc., Rochester NY; July 2005 to October 2007
• Teamed with web programmer to continuously update and improve three websites
• Developed, launched and tracked pay-per-click and Internet banner advertising
• Teamed with engineers to develop technical software documentation
• Coordinated and executed eMail marketing campaigns
• Layout and editing of quarterly customer newsletter
• Provided print layout assistance and proofreading for marketing collateral
• Implemented corporate style guide across all marketing media
• Provided database analysis, web stats and ROI tracking metrics
COMMUNICATIONS MANAGER
Rochester MicroSystems Inc., Rochester NY; July 2004 to April 2005
• Designed, launched & continuously improved corporate website
• Introduced & managed cost-effective Internet advertising with pay-per-click
programs
• Supported sales force with proposal development, product literature, sales
presentations and tech notes
• Teamed with engineers to write operation and service manual for aircraft engine
maintenance product
• Designed, launched and maintained additional website for spin-off manufacturing
company
• Produced company PR photography
• Designed monthly newsletter for sales reps
COMMUNICATIONS MANAGER
General Railway Signal Corp., Rochester NY; September 1997 to August 1998
• Responsible for all internal and external communications
• Supervised Graphic Designer
• Developed new product introduction programs with brochures, PowerPoint
presentations and print ads
• Managed in-house advertising agency’s budget, production and media placement
Professional Experience: Freelance
Website Design and Optimization: Induction Atmospheres, Techwell Solutions,
Fairview Coil Fabrication, Induction Consultants, RJ Peters Company, RocCera LLC
Graphic Design: Houghton Academy, Induction Atmospheres, Fairview Coil Fabrication,
Induction Consultants, RocCera LLC
Online Advertising: Rochester MicroSystems, Induction Atmospheres
Technical Writing: Electronic Navigation Industries, Induction Atmospheres
Digital Photography: Electronics & Innovation, Induction Atmospheres, Techwell
Solutions
Video Production: Induction Atmospheres
Sales Literature/Collateral Development: Electronics & Innovation, Induction
Atmospheres
Trade Show Coordination: Induction Atmospheres
Communications Software Expertise
Business Communications | Microsoft Office (Word, PowerPoint, Excel)
Data Analysis | Microsoft Excel
Web Design | Adobe GoLive, Adobe Dreamweaver, Microsoft Visual Studio
Web Analytics | WebTrends, Google Analytics
Search Engine Optimization: Google Webmaster Tools, WebCEO
Graphic Design (still image) | Adobe Illustrator, Corel Draw
Graphic Design (banner animation) | Adobe Photoshop, Adobe ImageReady
Print Layout | Adobe InDesign, Adobe PageMaker
Digital Photography | Adobe Photoshop
Video Production | Adobe Premier, Windows Movie Maker, Adobe Captivate
Customer Relationship Management | GoldMine, SalesLogix
eMail Marketing | eCampaign, ExactTarget
Awards
• AD-Q AWARD from Semiconductor International Magazine, April 1996:
“in recognition of the advertisement achieving outstanding readership response”.
• BEST OF THE WEB Finalist, Rochester Business Journal, November 2003;
Ameritherm website selected as one of three finalists in manufacturing category
Education
• B.A., Communication Arts: University of Dayton, Ohio
• Additional college course work in Marketing and Electronics
• Numerous seminars in Web Design & Development, Search Engine Optimization,
Supervision, Commercial Printing, Internet Marketing, WebTrends Analytics
References
• References available upon request
