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Pay-Per-Click Internet Advertising 
The pay-per-click (PPC) advertising
programs now available from Google, Yahoo and other providers have changed the face of advertising. They're generally a great deal for advertisers because they deliver immediate results; web searchers like them because they provide sought-after information. As an advertiser you can set daily, weekly or monthly budgets and increase or pause your programs almost instantly.
The basic concept is that PPC programs put your message in front of someone who is already searching for what you're offering. Compare that to advertising in newspapers or magazines, when you HOPE that your message MIGHT be seen by someone who MAY be interested in what you offer!
PPC advertising can deliver immediate results in the form of qualified sales leads. No more waiting for next month's magazine or next Sunday's newspaper; you'll know within a few days how well your ads are doing, and you can make on-the-spot changes to adjust the content and frequency.
Another important facet of PPC programs is that the advertiser is only charged when a prospective customer "clicks" on an ad to activate the link. You pay only for results. The appearance and positioning of the ads on the computer screen is determined by a number of factors: the key search words or phrases you select for your program; your budget; and at least on Google, the performance of your ad.
I have helped many companies build new business with qualified leads from a PPC advertising program. Put my advertising experience to work for you – call me at 585-880-9847 or send an e-mail.
