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Sales Literature and Collateral Development
IF YOU HAVE A WEBSITE...
You still need sales literature! Sure, potential customers can find out a lot about your company and your products on the internet. And if your website is professionally organized and well-maintained, they'll be able to find the answers to whatever product or service questions they may have.
BUT...What information about your company or products will you send out with proposals or quotations? When your sales force calls on potential customers, what will you give them make that positive first impression and explain what you offer? When you meet with potential investors and stockholders, what will you leave in their hands to leave a lasting impression?
In all these situations, professionally prepared sales literature will help you expand your business. If you have a website, a great deal of the work is probably already done; it's just a question of taking your existing marketing message and reshaping it for a print layout.
IF YOU DON'T HAVE A WEBSITE...
You really need sales literature! Even a simple tri-fold brochure, professionally prepared and printed, will improve your credibility and serve as a reminder of the benefits of your product or service.
The good news is that, with recent improvements in the commercial printing process, good printing has become very affordable – even for small print runs of 250 or 500.
I CAN HELP!
Sales literature is all about impressions - first impressions and lasting impressions. I have helped many small but growing companies polish their image with high-impact sales literature. I'll write copy which clearly explains the basic features and benefits of your product or service, and I'll provide photography or other graphics to reinforce your message. And finally I'll put it all together in a professional layout, ready for commercial printing.
Let me put my marketing communications skills to work for you! Call me at 585-880-9847 or send an e-mail!
